Public Relations (PR) is a medium through which a brand communicates with the public and the media. A PR specialist communicates with the target audience directly or indirectly through the media with the aim to establish and maintain a positive image of the brand hence creating a strong relationship with the audience.
Everyone who is thinking big is in definite need of PR. PR services can be utilized by organizations, companies, and prominent individuals. A PR specialist communicates with the public and media on their behalf and presents them in the best light thus helping them to stand out from the crowd and attract positive attention of both the public and the media. PR services are utilized by brands to create a better image of themselves in public.
Marketing focuses on the promotion of the company’s products or service whereas PR is primarily focused on communication with the public. By communicating and highlighting relevant information about the company and its products/service, the PR specialist helps in the promotion of the business.